A Strategic Design
and Product Studio.
Helping early startups and growing businesses launch faster, retain users, and convert through intentional design and thoughtful execution.
Designed for Impact.
Engineered for Growth.
Design. Engineering. Strategy.
Niek Design Group is an independent design and product studio built to offer a clearer, faster, and more effective way to build. We design, build, and optimize digital experiences for ambitious teams navigating growth, change, and complexity.
Dominiek Randall Sr.
Founder & Design Engineer
Dominiek founded Niek Design Group after more than 16 years designing and building digital products for startups and enterprise teams. His work spans websites, platforms, and internal tools for organizations navigating growth, change, and increasing complexity.
With a background that blends design, engineering, and product strategy, Dominiek leads the studio with a belief in strategic simplicity — the idea that the most effective digital experiences come from confronting complexity directly and distilling it into clear, focused solutions.
For Niek, simplicity isn't about doing less. It's about doing the right things well. The studio partners with teams who value thoughtful process, clear decisions, and the time required to build brands and products that perform over the long term.
Today, Dominiek leads Niek Design Group as a strategic partner to founders and leadership teams, bringing clarity, momentum, and disciplined execution to every engagement.
A collaborative, strategic studio built to create momentum through design.
Work With UsStrategy + Product
We help teams clarify what they're building, who it's for, and why it matters. Strong strategy aligns stakeholders early and ensures effort is spent where it drives real business impact.
UX Design + Research
User experiences are designed around real behavior — not assumptions. The result is clearer journeys, stronger engagement, and products people understand and trust.
Engineering
Design and engineering work together to create clean, reliable systems that evolve with the business — not solutions that break under growth.
Why Clients Work With Us
Teams partner with Niek Design Group for clarity, senior execution, and work that holds up as the business grows.
Direct Access
Senior design and product leadership from day one — no layers, no middlemen.
End-to-End Delivery
Strategy, design, and development live in one place for faster decisions and cleaner execution.
Clear Communication
Transparent collaboration, predictable progress, and respect for your time.
Built to Scale
Work designed to support growth — not inflated retainers or unnecessary complexity.
"Working with Niek transformed how we approached product design. The clarity and execution speed made a measurable difference in our launch timeline."
Quentin H., Co-Founder, HQ22 Creatives
Milestone-based.
Results-oriented.
Every engagement is structured to balance investment with real, measurable impact.
Discovery & Direction
We align on goals, audience, constraints, and opportunity to establish a strong foundation.
Design Experiences
Thoughtful UX and modern design systems shape products that look sharp and perform smoothly.
Build & QA
Engineering and quality assurance ensure reliability, scalability, and launch readiness.
Launch & Optimize
Post-launch support focuses on performance, iteration, and long-term value.
Problems We Help Solve
Clients don't come to us for "more design."
They come for clarity, momentum, and systems that scale.
Consulting Packages
Every project starts with understanding where you are, defining where you want to go, and building the digital experience that gets you there.
Strategic Design
15k+
A strategic product and website design engagement focused on clarity, alignment, and measurable growth. Built for teams that need their digital presence to support real business outcomes.
What's Included
- Discovery & strategic alignment
- Business goals, success metrics, and KPIs
- Product and website design strategy
- UX architecture and page flow
- High-fidelity product and website design
- Messaging and positioning support
- Workflow integration
- Launch support
Best For:
- Repositioning a product or brand
- Designing or redesigning a core website or platform
- Aligning product, design, and business goals
Product Design Partner
$7k/mo
An ongoing design and product partner for teams that need consistent momentum, clarity, and polish — without hiring full-time or managing multiple vendors.
What's Included
- Ongoing product and UX design
- Landing pages and website updates
- Product strategy support
- Design system growth
- Fast feedback and iteration
- Priority access
- Weekly deliverables
- Cancel or pause anytime
Best For:
- Teams working toward product-market fit
- Launching or refining a product
- Preparing for funding
- Needing consistent design velocity
Limited availability — 2 partnership slots open.
Foundation Website
5k+
A modern, professional website for businesses ready to establish credibility and a strong online presence without unnecessary complexity.
What's Included
- Custom website design
- Mobile-responsive layout
- Blog integration
- Basic SEO setup
- 1–2 week turnaround
- Secure hosting setup
Best For:
- Small businesses getting started
- Entrepreneurs launching quickly
- Budget-conscious teams
FAQ
Common questions about working with Niek Design Group
We partner with startups and growing businesses that are navigating change—launching something new, repositioning, scaling a product, or preparing for growth or funding. Most of our work is with SaaS, fintech, e-commerce, and technology-driven teams, but the common thread is ambition and momentum.
Niek Design Group is a small, senior-led studio. Projects are led directly by experienced design and product leadership, with a trusted network of collaborators brought in as needed. This keeps work focused, efficient, and high quality—without unnecessary overhead.
There are no layers, handoffs, or account managers. Strategy, design, and execution live in one place. That means faster decisions, clearer communication, and work that actually holds together from concept to launch.
Yes. We handle strategy, UX/UI design, and engineering together when needed. For teams with in-house developers, we also provide developer-ready design systems and handoff support.
Every project starts with discovery and alignment. From there, we define scope based on what will create the most impact—whether that's a focused website, product design support, or an ongoing partnership. Work is milestone-based and results-oriented.
Timelines vary by scope. Strategic websites typically take 4–8 weeks. Ongoing product partnerships run month-to-month with weekly deliverables and clear priorities.
Both. One-time projects like strategic websites are scoped and priced upfront. Product Design Partner engagements run on a monthly retainer for teams that need ongoing momentum and flexibility.
Yes—especially teams that need clarity, speed, and senior-level execution without building a full internal design team. We often support founders preparing for launch, traction, or fundraising.
Book a discovery call. We'll talk through your goals, challenges, and timeline, and determine whether there's a good fit before moving forward.
Ready to chat?
Tell us about your company, your goals, and where you're heading.
We'll help you figure out the right next step.
Average response time
2–8 business hours
Just want to drop a message? Email us