Niek Design Group® · Product Design Studio · MI, US
Product design studio for startups and growth teams.
We design digital products that convert, retain and scale, bringing strategy, UX and engineering together in one senior-led studio.
Precision × Speed × Systems
Strategy · Product Design · Engineering · Website Design
16+ years of experience
01 / Where Growth Gets Stuck
Most product problems aren't visual problems.
Teams redesign screens when the real issue is often unclear flows, weak product decisions or a disconnect between design and development. We fix the system, not just the interface.
Fix broken UX
Why it mattersUnclear flows and friction kill conversion. A focused audit surfaces what blocks users so you can fix the highest-impact issues first.
SaaS UX Audit
Build your MVP
Why it mattersInvestors and early customers need a clear product story. A tight sprint gets you investor-ready materials and a prototype without months of build.
Founder Sprint
Scale product and build a design system
Why it mattersAs you grow, ad-hoc design breaks down and every screen starts reinventing the wheel. A clear strategy and shared design system keep the roadmap, UX, and delivery consistent as the team and user base expand.
Design Strategy & Systems
Redesign your website
Why it mattersAn outdated site costs trust and leads. A redesign clarifies your offer, improves credibility, and turns visits into real business opportunities.
Small Business
02 / Product Design Partner
PRECISION · OVER · DECORATION
Everything you need to launch, pitch, and earn customer trust
For Startups
Product Design Strategy
We clarify the business, users, and gaps first — so every product decision after that is grounded.
For Enterprise Teams
Mobile and SaaS Product Design
Product design built around real user behavior, so people understand what to do and stick around.
For Founders
Founder Product Sprint
Investor-ready website and MVP prototype delivered in 10 days.
03 / About
Why teams work with a design engineer
Fewer handoffs, faster decisions, and work that stays consistent from the first conversation through launch. You work with one senior point of contact who owns the full problem.
- Every decision ties back to a clear business goal
- Grounded in what's actually valuable to build
- Built to scale from day one
Principle
Simplicity is not about doing less. It is about doing the right things well.
Dominiek Randall Sr., Founder
04 / Partnership Process
Stay close to the work
How ROI shows up in our process.
01 — BUSINESS
Understand the business first
We define the goal, understand the people the product needs to serve, and determine what has to be true for the work to be worth building.
02 — DESIGN
Design and engineering move together
Ideas are shaped around both the experience they need to create and the realities of what it takes to ship them.
03 — CONTEXT
Context stays with the product
There is no point where the design gets handed off and the thinking behind it disappears. Staying this close to the work requires focus.
05 / Latest Insights
NDG blog
How to Get Investor Ready Before You Have a Finished Product
Most early-stage founders wait too long to build their investor-facing materials. Here is what you actually need before your first pitch and how to put it together fast.
Product Design
How Much Does a Small Business Website Redesign Cost in Michigan?
If you're thinking about redesigning your website, one of the first questions is cost. For small businesses in Michigan, pricing can range widely depending on what you actually need. This guide breaks down real numbers and what drives them so you can plan with confidence.
Small Business Website Redesign Michigan06 / Get started
Focus on what matters.
Let us solve design.
Strategy, product design and engineering for ambitious companies building what’s next.
Average response time
2–8 business hours
Just want to drop a message? Email us