We help SaaS startups and growth stage teams close the gap between a good idea and a product that converts and retains.
Strategy, UX design, and engineering in one place.
We work with teams that are moving fast and need clear thinking behind every decision. These are the most common problems we solve.
Dominiek Randall Sr. spent 16 years inside SaaS startups and enterprise teams watching the same problem repeat. Products stalled not because the ideas were bad, but because strategy, design, and engineering were never aligned. Niek Design Group was built to fix that, one focused engagement at a time.
About the design studio
Simplicity is not about doing less. It is about doing the right things well.
Dominiek Randall Sr., Founder
We focus on the decisions that shape how your product gets built and how users respond to it.
Most teams move too fast past the strategy phase and pay for it later through redesigns and development rework. We start by understanding your business, your users, and where the real gaps are. That foundation supports every product decision that follows.
We design SaaS products and websites around real user behavior. Not assumptions or best guesses. When users understand what to do and why it matters, they stay. That is what strong product design delivers.
A website built only for where your business is today will hold you back tomorrow. We design and build sites that are clean, reliable, and ready to grow with you.
We help teams integrate AI into their product without guesswork. From defining what is worth building to delivering working prototypes and handoff ready builds, we keep the process practical and focused on results.
A design engineer connects strategy, UX, and development in one role. This leads to fewer handoffs, faster decisions, and work that stays consistent from the first conversation through launch. You work with one senior point of contact who owns the full problem.
Every engagement starts with alignment on your goals, users, constraints, and what success looks like. From there, we move fast without cutting corners.
Step 1.
We identify the right problem before designing anything. This includes reviewing your product or brief, defining scope, and grounding decisions in real user needs and business goals.
Step 2.
Design and engineering move together, not separately. We build products and sites that are tested and ready for real users before launch.
Step 3.
After launch, we track performance and refine based on real data so your product continues to improve over time.
If you are evaluating whether Niek Design Group is the right fit, these answers should help. If not, reach out directly.
We work with startups and growing businesses going through a transition such as launching, scaling, repositioning, or preparing for funding. Most clients are in SaaS, fintech, e-commerce, or technology.
Niek Design Group is a small, senior-led studio. Every project is led directly by experienced design and product leadership. We bring in trusted collaborators when needed.
There are no handoffs between departments and no account managers translating your feedback. Strategy, design, and engineering are handled in one place by the same people from start to finish.
Yes. We handle strategy, UX and UI design, and front end engineering when needed. For teams with developers, we deliver production ready design systems and handoff documentation.
Every project starts with discovery to align on goals, scope, and priorities. From there, work is defined by what creates the most impact, whether that is a focused website, product redesign, or ongoing partnership.
Timelines depend on scope. Website projects usually take 4 to 8 weeks. Product partnerships run month to month with weekly deliverables.
Website projects are scoped and priced upfront. Most projects fall between $5,000 and $50,000 depending on complexity. Ongoing partnerships run on a monthly retainer.
Yes. Especially for founders who need senior level execution without hiring internally.
Book a discovery call below. We review your goals and follow up within 2 to 8 business hours.
Projects typically range from $5,000 for a UX audit to $25,000 or more for a full redesign. Retainers are based on scope and output.
When you need senior level output without a full time hire. This is common during early product development, rebrands, or fundraising. It is faster to start and more flexible.
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