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Product DesignSenior Design Partner
Product design studio for startups and growth teams
We help SaaS startups and growth stage teams close the gap between a good idea and a product that converts and retains.
Strategy, UX design, and engineering in one place.
What we help teams
get done
We work with teams that are moving fast and need clear thinking behind every decision. These are the most common problems we solve.
Fix broken UXSaaS UX Audit■Build your MVPFounder Sprint■Scale productDeesign Strategy■Build a design systemProduct Design■Redesign your websiteSmall Business
About Niek Design Group
Founded on one idea: do the right work well
Dominiek Randall Sr. spent 16 years inside SaaS startups and enterprise teams watching the same problem repeat. Products stalled not because the ideas were bad, but because strategy, design, and engineering were never aligned. Niek Design Group was built to fix that, one focused engagement at a time.
About the design studio
Simplicity is not about doing less. It is about doing the right things well.
Dominiek Randall Sr., Founder
What We DoStart with a UX AuditSee product design servicesSee website servicesTalk to us about AI
Four ways we help teams build better products
We focus on the decisions that shape how your product gets built and how users respond to it.
Product Design Strategy
Most teams move too fast past the strategy phase and pay for it later through redesigns and development rework. We start by understanding your business, your users, and where the real gaps are. That foundation supports every product decision that follows.
SaaS Product Design
We design SaaS products and websites around real user behavior. Not assumptions or best guesses. When users understand what to do and why it matters, they stay. That is what strong product design delivers.
Website Design and Development
A website built only for where your business is today will hold you back tomorrow. We design and build sites that are clean, reliable, and ready to grow with you.
AI Engineering
We help teams integrate AI into their product without guesswork. From defining what is worth building to delivering working prototypes and handoff ready builds, we keep the process practical and focused on results.
Direct Access to ExpertiseWhy teams work with
Why teams work with
a design engineer
A design engineer connects strategy, UX, and development in one role. This leads to fewer handoffs, faster decisions, and work that stays consistent from the first conversation through launch. You work with one senior point of contact who owns the full problem.
- One senior contact from brief to launch
- Strategy and execution stay aligned
- Faster delivery with fewer gaps between design and code
- No paying for layers you do not need
- Built to scale from day one
Our Design Process
A clear process that keeps projects on track
Every engagement starts with alignment on your goals, users, constraints, and what success looks like. From there, we move fast without cutting corners.
Step 1.
Design Strategy
We identify the right problem before designing anything. This includes reviewing your product or brief, defining scope, and grounding decisions in real user needs and business goals.
Step 2.
Build & QA
Design and engineering move together, not separately. We build products and sites that are tested and ready for real users before launch.
Step 3.
Improve
After launch, we track performance and refine based on real data so your product continues to improve over time.
